Social Media Manager Invoice Template

A social media manager invoice documents social media services including content strategy, post creation, scheduling, community management, analytics reporting, paid advertising management, and influencer coordination for businesses and brands. Generate professional social media management invoices with NetInvoice to bill for ongoing social media services and campaign work.

Why this invoice template matters

Social media management involves diverse skills and constant work that clients often undervalue because they think it's just posting photos. Detailed invoices educate clients about the strategic planning, content creation, copywriting, graphic design, scheduling, engagement monitoring, and analytics that comprise professional social media management. Breaking down hourly allocation across platforms, content types, and management activities helps justify monthly retainer fees. Professional documentation separates organic social management from paid advertising costs, shows which platforms receive attention, and tracks deliverables like posts per week and engagement metrics. Clear invoicing protects managers from scope creep when clients request additional platforms, content types, or rush campaigns without understanding the labor involved.

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Example line items

DescriptionQtyUnitUnit PriceTotal
Social media strategy and planning4hours$95.00$380.00
Content creation (graphics and copywriting)20posts$35.00$700.00
Content scheduling and posting (3 platforms)1month$450.00$450.00
Community management and engagement12hours$65.00$780.00
Monthly analytics report and insights1report$225.00$225.00
Facebook Ads management (10% of spend)1200ad spend$0.10$120.00
Instagram Reels video editing4videos$85.00$340.00
Total:$2995.00

Common invoice notes

  • Content calendar for next month delivered on the 25th.
  • Engagement up 23% month-over-month - detailed metrics in analytics report.
  • Facebook ad spend ($1,200) billed directly by Meta - not included in this invoice.

How to create this invoice

  1. 1List platforms managed: Instagram, Facebook, LinkedIn, TikTok, etc.
  2. 2Detail content creation: quantity, types (static, video, stories).
  3. 3Include strategy and planning hours monthly.
  4. 4Add community management: responding, engaging, monitoring.
  5. 5Document paid advertising management fees (percentage of spend).
  6. 6Include analytics reporting and performance insights.
  7. 7Note any special projects: campaigns, influencer coordination, photography.

Frequently Asked Questions

How much do social media managers charge?
Social media managers charge $500-$2,500/month for small businesses (1-2 platforms, 3-5 posts/week), $2,000-$5,000/month for comprehensive management (3+ platforms, daily content, engagement), $5,000-$15,000/month for enterprise. Hourly rates $50-$150. Ad management adds 10-20% of spend.
Should social media invoices separate content creation and management?
Yes, itemize strategy/planning, content creation (by quantity), scheduling, community management, and reporting separately. This transparency shows the diverse skills involved and helps clients understand where their retainer is allocated monthly.
How do social media managers charge for paid advertising?
Charge management fee separate from ad spend: 10-20% of monthly spend or flat fee ($300-$1,500/month). Client pays platform directly. Invoice management fee only - note ad spend amount for context. Include strategy, creative, monitoring, optimization, and reporting.
Should social media invoices include performance metrics?
While not required on invoices, include summary metrics in notes or attach monthly report. Show value delivered: follower growth, engagement rate, reach, conversions. Performance transparency justifies fees and demonstrates ROI, helping retain clients long-term.

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